The multi-talented country singer/songwriter puts the pieces of success together with her latest
radio single “Some Assembly Required,” Helmed by superstar producer
Kevin Beamish (Reo Speedwagon,
The Virginia-Born performer had a successful
career off Broadway
and in TV and film before launching her music
career after a chance
encounter with a songwriter while shooting the
CMT
reality show “Popularity Contest”
“Some Assembly Required” by Marthia Sides
As Grassroots Promotion in Nashville promotes
the track onto pop and country airwaves nationwide, we can start with
the whimsical, not so “Crazy” notion that she was born to be a country
crossover star. Among Sides’ musical heroes is Patsy Cline, another
Virginian whose music spanned the country and pop idioms effortlessly.
It would be easy to jump from there to the singer’s current home of
Nashville, where she recorded her first album with producer Larry
Rogers, whose legendary credits include Ricky Nelson and Jerry Lee
Lewis.
Her first single “Picture Perfect Girl
These successes led to her working with
multi-platinum producer Kevin Beamish, who helmed REO Speedwagon’s
classic Hi Infidelity album and who has scored over 45 #1 and Top 5
singles by top country artists like Kenny Chesney, Brooks & Dunn,
Clint Black and Martina McBride. Beamish helmed Sides’ prophetically
titled follow-up collection I Got Faith
It might also be appropriate to mention the
way serendipity works in Sides’ burgeoning career, particularly in the
way she discovered the song that became her new single. “I write a lot
of my own material,” she says, “but if I hear an outside song that I
identify with or think I could have written myself, I’m going to take
notice. I found it on the desk of Jim Vest, a veteran Nashville music
guy who produced the ‘American Beauty’ track I recorded to promote the
U.S. Beauties Pageant event. The title ‘Some Assembly Required’
intrigued me and the lyrics were unexpected and knocked me out. He told
me that it was going to be recorded by a 15 year old singer, and I said
it’s too edgy for a kid, that I would love to bring my own life
experience to it. Ultimately, it was the perfect fit.”
But perhaps the most intriguing part of Sides’
story is how a multi-talented performer who lived in New York for seven
years and found success in every area of the entertainment world
ultimately became a formidable country/pop singer/songwriter. One of her
notable roles in her Off Broadway career was in “Alice in Wonderland,”
and her film and TV roles included appearances on HBO, Comedy Central,
TLC, and HGTV. This leap from the Big Apple requires a bit of off road
traveling to the small town of Vega, Texas, population 900, the site of
Country Music Television’s reality performance competition show “Popularity Contest
A 27-year-old songwriter Doug James, a native
of Vega who was back home visiting during this time, saw Sides doing one
of her concerts in town and asked her to check out a few of his tunes.
Before she even heard the songs, she committed to recording “Already
Gone” and “Dreamin’ Out Loud” live on the show. She liked the Americana
flavored tunes so much that she later invited James to sing duets on
these songs when she recorded them several months later (as “Popularity
Contest” was about to air on CMT) on Born Again In The Country.
“I had been developing my confidence as a
songwriter for quite some time and always wanted to record my own full
CD,” she said. “The fact that Doug’s songs went over so well really
inspired me to move in that direction,” says Sides. “I had gotten back
heavily into country music by then and so it seemed like the perfect
path to travel. My opera training is helpful in making my vocal timbre
unique from other singers in this genre and, more importantly, it makes
me understand the voice from a different perspective so I will be able
to sing for years without hurting my voice in any way.
“My music is pretty modern,” she adds. “I most
admire the female singers who bring a range of real life experiences to
their art along with their innate talent. I Got Faith has a lot of
women empowerment songs that reflect me finally coming into my own and
knowing what I want out of life as both an artist and person. Even with
15 years of vocal training, I realize that if you are good at your
instrument, you are always working to make it even better. I’ve worked
hard to get my voice to this point, but I realize that it’s never
perfected. I have many hard memories of Broadway auditions with 800
other girls, another thing that keeps me very humble. There is always
further to go and others out there who want these opportunities. I’ve
been singing onstage pretty much my whole life, so this makes performing
now seem very comfortable, a natural extension of that.”
While pursuing her musical dreams, Sides has
never been shy about giving her time and talent to the needs of those
less fortunate. Her sister runs a New York based organization called
Operation Smile, which raises funds for large reconstructive surgeries
on children with facial deformities; Sides has performed numerous shows
and participated in many fundraising events for them. In September 2009,
she joined her best friend, opera singer Jessica Johnson (who co-wrote
“I Got Faith” with Marthia) on a march dedicated to the cause of
anti-human trafficking that took place in Washington, D.C., New York and
Los Angeles. Sides also performed for her fellow participants in the
event, which was sponsored by Virginia Stop Modern Slavery (VASMS), a
grassroots community organization promoting anti-human trafficking
efforts in Virginia.
The assembly of the parts of Marthia Sides’
life wouldn’t be complete without a mention of the amazing performing
and musical talent that’s part of her family history. Her great grandma
was a young, Italian born vaudeville star who sang and danced under the
name “Barazzo” at places like the Beale Street Palace. Her grandmother
was an opera singer who was once asked to participate in the Met’s Young
Artist program. And her paternal grandfather was Elvis Presley’s
engineer at American Studios, where The King recorded after his years at
Sun Studio. Her dad was also an engineer who sang.
Looking back on the greatest piece of advice
she was ever given, Sides says, “My dad told me from a very young age,
‘No matter how talented you are, no matter what you do, no matter how
successful, you’re going to be lacking something if you sing only for
yourself.’ He told me that as a singer, my work was all about making
people happy. He would say, ‘You’re there because at the end of the day,
your audience is out there because they want their lives to be better.
They’re looking to you to help them escape what may be the worst week of
their lives.’ I remember a show I played in a college town called
Manhattan, Kansas, where a friend had, ironically, moved after studying
in Manhattan, New York. After the show, a guy literally came up to me
and said, ‘I have had the worst week of my entire life and you have made
it better.’ Turns out my dad was right, and it’s my pleasure to get out
there now and bring as much joy as I can to people who need to hear it
most.”